We work with retailers, non-profit associations, political parties, media outlets, public relations agencies, marketing organizations, to name just a few. The list is open and constantly growing. Some might ask: why are these organizations still paying for human translation in the age of AI?
While machine translation does handle a fair number of genres quite well (such as typical marketing texts or, surprisingly, legalese), there’s still no substitute for experienced professionals with a sense for all the nuances of language, who understand context and tone, humor, euphemism, metaphors, slang, and so on. Artificial intelligence has yet to master translation of meaning as opposed to words.
At Oculus Media, we’re not Luddites, either: we do use translation software tools to ensure consistency and quality – and to allow us to focus on the finer aspects of translation where there’s still no substitute for humans.
Many of our clients have the following profiles:
Clients who order oral translation:
want certainty about the quality of what they are getting, especially if their event will be recorded and distributed over different channels (from social media to major broadcasting organizations)
expect comprehensive service – both the interpreters and all of the equipment needed for an event.
Clients who order written translations:
need a single instance of translation service (for a website, e-store, press release or important document)
don’t consider it worth hiring their own full-time translator
aren’t happy with the quality of service they received elsewhere
have their own in-house translator or are partnered with a translation company, but occasionally need additional assistance.
In spite of their wide-ranging needs, all of our customers agree:
high-quality communication in multiple languages is central to reputation and is a token of respect for existing and potential clients
a website that reads smooth in multiple languages, looks classy and offers new business opportunities
a readable impactful press release that doesn’t need editing is more likely to be published
a clear translation of a newspaper article is a strong incentive for subscribers
a high-quality simultaneous translation allows all of the key information to be conveyed in a language the audience can understand
Oculus-adapted advertising messaging is sure to reach the target audience and will have exactly the kind of impact the marketers envisioned.
